Unleash the Power of Personal Branding for Influence, Impact and Income!
In the digital age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. An out-standing personal brand allows you to gain a competitive advantage, grow your network, expand your leadership presence and increase your influence. In this presentation, Yolanda explains how you can engage and activate your talent in your chosen marketplace while delivering value to your employer.
Owning Your Personal Brand
in the Digital Age
With the continued rise of social media, personal branding presents a wonderful opportunity to ignite potential and boost trust, loyalty, and engagement between an organization and its employees. It’s becoming increasingly important for professionals and teams to take personal branding seriously and implement the requirements necessary to present themselves in an influential, credible and enduring way, both in the digital world and in-person. In this presentation, Yolanda explores social branding and provides the roadmap for building a powerful online presence. If you are not the entrepreneur of your brand someone else is!
Companies are awakening to the importance of promoting women and minorities into leadership roles. There is a realization that diversity and inclusion must align with the needs of the workforce and customers. The unique cultural experiences, perspectives and cognitive strengths of women and minority groups offer them an unparalleled opportunity to succeed in leadership by living their authentic brand and having a positive impact on the organization they lead. Through this presentation, participants discover the power of unlocking their true potential, and how authenticity allows you to be energized and empowered to deliver value and results.
Other topics available upon request for keynotes and workshops.
Workshops are tailored to needs the audience needs. The keynotes and workshops are great for your organizations upcoming events, employee resource groups, professional development, teambuilding, leadership development initiatives, workshops, career development training and much more.
Creating and Maximizing
Your Personal Brand
This session introduces the concept of personal branding. In the information age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. Identifying and using the tools that impact personal branding correctly will ensure that the public sees the reputation and image you want them to see. This workshop provides participants with information and tools to ensure you project a positive personal brand in your chosen marketplace.
Creating an Explosive
The eruption of digital media offers professionals the opportunity to have their value and expertise in the forefront like never before. If you don’t show up on Google, you don’t exist. Your brand is also your employers’ brand. To heighten your personal brand through digital PR, you must be discoverable, memorable and shareable. It’s amazing that so many people have yet to seize this opportunity and make an impactful impression of their life’s work while delivering value to their company.
Developing an Influential Team Brand Identity
With companies moving from silos to centralization, perceptions of teams will matter greatly when it comes to influencing cross-functionally and achieving results. Your brand is the consistency between individuals’ perceptions and experiences with the team. The sum of these common impressions represent the brand the team has succeeded in creating. Branding expert, Yolanda Smith, will help you assess and create your brand identity that establishes expectations and enhances trust.